Advertising Design
Advertising Design
DESMA X 479.6D
Work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer.
Typically Available
Fall
Summer
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What you can learn.
What you can learn.
Understand advertising design through the historical context as well as the contemporary application
Build skills in brainstorming, researching, and group critique
Understand and apply practical and conceptual approaches to advertising design, as well as explore unconventional contexts
Understand the creative brief and apply strategic design solutions
Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups
About This Course
All advertising across all media is the combined whole of specialized functions: writing, design, direction, and resource management. Strong brands are simple, understandable expressions that must connect with consumers in an increasingly transparent, digitally connected world. In this course, students work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer—with a focus on creating sustainable, ethical, and persuasive practices. Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups.
Prerequisites
Core Design Concepts or equivalent.
This course applies toward the following programs
Design Communication Arts
certificate
certificate
Ignite your creativity and prepare for a career in graphic design. Learn how to think like a designer while developing the visual literacy needed to thrive in a professional setting. Feel confident in your skills through portfolio reviews, a capstone course, mentorship and internship opportunities.
Ignite your creativity and prepare for a career in graphic design. Learn how to think like a designer while developing the visual literacy needed to thrive in a professional setting. Feel confident in your skills through portfolio reviews, a capstone course, mentorship and internship opportunities.