Ballers: The Business and Culture of Athletes & Artists

This is a dynamic course introducing an interdisciplinary program that explores the powerful intersection of talent, commerce, and cultural influence in sports and entertainment. Discover how athletes and artists build sustainable brands, negotiate power dynamics, and leverage their platforms for social impact. Through real-world case studies, industry insights, and many years of experience in music, entrepreneurship, and youth development, participants will gain a preview of strategies around wealth creation, intellectual property, and brand management. Ideal for those interested in careers in entertainment, sports management, entrepreneurship, law, marketing, and social advocacy.