Artificial Intelligence in Marketing: How to Become an AI-Powered Marketer

About this course:

This course introduces marketers, strategists, and digital professionals to the practical use of Artificial Intelligence (AI) in today’s marketing landscape. Through hands-on exercises and real-world examples, students will learn how to use AI tools to improve campaigns, create engaging social media content, write press releases, and more. No technical background is required—just curiosity and a desire to work smarter. By the end of the course, participants will be able to confidently apply AI to everyday marketing tasks, streamline workflows, and stay ahead in a fast-changing digital world. Whether you're looking to lead AI-driven initiatives or simply enhance your marketing toolkit, this course provides the foundation you need to thrive.