Artificial Intelligence in Marketing: How to Become an AI-Powered Marketer
Artificial Intelligence in Marketing: How to Become an AI-Powered Marketer
MGMT 873.1
This course introduces marketers, strategists, and digital professionals to the practical use of Artificial Intelligence (AI) in today’s marketing landscape. Through hands-on exercises and real-world examples, students…
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What you can learn.
What you can learn.
AI-generated blog content
AI-generated product descriptions
AI-generated email campaigns
AI-generated social posts
AI-generated graphics
AI-generated campaign ideas
About This Course
This course introduces marketers, strategists, and digital professionals to the practical use of Artificial Intelligence (AI) in today’s marketing landscape. Through hands-on exercises and real-world examples, students will learn how to use AI tools to improve campaigns, create engaging social media content, write press releases, and more. No technical background is required—just curiosity and a desire to work smarter. By the end of the course, participants will be able to confidently apply AI to everyday marketing tasks, streamline workflows, and stay ahead in a fast-changing digital world. Whether you're looking to lead AI-driven initiatives or simply enhance your marketing toolkit, this course provides the foundation you need to thrive.