MGMT X 460.952

This course provides an insight into the world's largest consumer market, including how it is significantly different and more challenging than any other marketplace.

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Spring

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What you can learn.

Familiarize yourself with American business practices, gaining key business and cultural insights on how to do business within the U.S.

Understand the U.S. economy, regional and national demographics, and cultural dynamics

Gain knowledge of business customs, the framework of the U.S. legal system, marketing strategies, and negotiating tactics

About This Course

The United States is the largest consumer market in the world, yet it is significantly different and more challenging than any other marketplace, especially for those who are unfamiliar with American business practices. This course provides entrepreneurs, business managers, and international trade professionals with key business and cultural insights to do business within the mainstream U.S. market. Topics include an overview of the U.S. economy, regional and national demographics and cultural dynamics, business customs, framework of the U.S. legal system, marketing strategies, and negotiating tactics.