Enrollment limited; early enrollment advised. Internet access required. Materials required.
Marketing and Sales Strategies for Entrepreneurial Business
MGMT X 497.612
For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.
Fall
Winter
Spring
In Person
Starting at $855.00
As few as 11 weeks
4.0
What you can learn.
- Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
- Practice planning, budgeting, and company positioning for marketing and sales campaigns
- Learn to motivate sales representatives and dealer/distribution organizations
- Conduct market research, and determine the right advertising medium for your audience
About this course:
This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small- to medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.Fall 2024 Schedule
Date & Time
Details
Format
In Person
Location:
UCLA
,
Remote Classroom
Notes
Refund Deadline
No refunds after October 08, 2024
Course Requirements
Book:
Marketing
by Grewal, Dhruv and Michael Levy
McGraw Hill
ISBN 9781260478907
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2024
6:30PM PT - 9:30PM PT
UCLARolfe Hall 3129
Lecture
Wed Oct 2, 2024
6:30PM PT - 9:30PM PT
UCLARolfe Hall 3129
Lecture
Wed Oct 9, 2024
6:30PM PT - 9:30PM PT
UCLARolfe Hall 3129
Lecture
Wed Oct 16, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Oct 23, 2024
6:30PM PT - 9:30PM PT
UCLARolfe Hall 3129
Lecture
Wed Oct 30, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Nov 6, 2024
6:30PM PT - 9:30PM PT
UCLARolfe Hall 3129
Lecture
Wed Nov 13, 2024
6:30PM PT - 9:30PM PT
UCLARolfe Hall 3129
Lecture
Wed Nov 20, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Nov 27, 2024
6:30PM PT - 9:30PM PT
UCLARolfe Hall 3129
Lecture
Wed Dec 4, 2024
6:30PM PT - 9:30PM PT
UCLARolfe Hall 3129
This course applies towards the following certificates & specializations…
Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.